Audience and Advertising Research Services

Understanding the composition and requirements of your market is key to implementing marketing communications which is relevant to the audiences you are targeting and the outcomes planned. Adverts can only be effective if the messages they promote resonate with the intended audiences. Research can help identify which messages are most effective, and also in the evaluation of the effectiveness of advertising campaigns.

Research services have a vital role in the evaluation of audiences and marketing messages including: 

• The relevance and suitability of marketing channel
• Saliency and traction of specific marketing messages
• Testing affinity to logos or strap lines
• Readership and media engagement patterns
• The effectiveness of recent direct marketing, advertising campaigns or trade shows
• The impact and scope of e-marketing and websites

Audience and Advertising Research Services from Redshift