Communication&marketing evaluation

Audience and Advertising Effectiveness Research

Understanding the composition and requirements of your market is key to implementing marketing communications which is relevant to the audiences you are targeting and the outcomes planned. Research has a vital role in the evaluation of audiences and marketing messages including: 

• The relevance and suitability of marketing channel
• Saliency and traction of specific marketing messages
• Testing affinity to logos or strap lines
• Readership and media engagement patterns
• The effectiveness of recent direct marketing, advertising campaigns or trade shows
• The impact and scope of e-marketing and websites