Brand market research is a key element of successful branding at all stages of brand development, from developing image and positioning strategies, to measuring brand commitment.
Having a clear brand position and a strong brand identity is key. However, strong brands are typically strong, not because they have a carefully presented image (although this is important too), but because the underlying strengths and consistently high performance of the brand are readily perceived and recognised. See case study for brand market research.
Market research is a critical tool in brand development, including:
Brand market research in industrial,
or business to business markets
is based on the same principles
as consumer branding, and is
usually referred to
as corporate image research.
What is a brand map,
or a correspondence map?
Brand Market Research Services from Redshift Research