Brand Market Research

Brand market research is a key element of successful branding at all stages of brand development, from developing image and positioning strategies, to measuring brand commitment.

Having a clear brand position and a strong brand identity is key. However, strong brands are typically strong, not because they have a carefully presented image (although this is important too), but because the underlying strengths and consistently high performance of the brand are readily perceived and recognised.  See case study for brand market research.

 

Market research is a critical tool in brand development, including:  

• defining brand values
• understanding drivers of brand preference
• measuring brand awareness 
• mapping brand associations
• assessing brand engagement
• measuring brand loyalty  

 

Corporate Image Research

Brand market research in industrial,

or business to business markets

 is based on the same principles

as consumer branding, and is

usually referred to

as corporate image research.

 [More information]

 

Brand Mapping

 

What is a brand map,

or a correspondence map?

 

 [More information]

Brand Market Research Services from Redshift Research