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Business Services is probably the fastest growing sector in developed economies and while the range of activities that are included is vast they all have one thing in common – they basically “sell” people or more accurately knowledge and expertise. This presents marketers with a unique series of challenges:

Man  Leading  Team  Small

Market and Business Research Services

  • Understanding and developing an identity for the brand
  • Ensuring loyalty and retention that goes beyond

        personal relationships

  • Establishing a defined (hopefully unique) position in

        the market

  • Keeping ahead of issues and drivers
  • Demonstrating knowledge and expertise
  • Being seen as “Thought Leaders”

     

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