Business Research Expertise
Redshift are specialists in b2b research. The majority of our projects have exclusive or a significant business to business research focus.
Market Research in b2b and Business Markets requires a different approach
Because we understand business issues, from SMEs to Enterprise organisations, from global management consultancies to niche software resellers, we know how to apply market research tools to the needs of business markets.
Of course, business research covers a very broad terrain. Our experience spans micro businesses, SOHO, as well as 'prosumer' and 'consumer tech' markets.
Redshift regularly interviews a diverse range of respondent groups from IT Directors in FTSE 100 companies, to public sector managers, owners of small businesses, through to 'prosumers'.