Business Research Expertise
Redshift are specialists in b2b research. The majority of our projects have exclusive or a significant business to business research focus.
"There are many market research agencies specializing in FMCG markets, fewer in the white goods, automotive etc. and even fewer in industrial research. It was extremely hard to find an agency, which was really interested in our business. Redshift not only understands our industry, but is also an agency, which appreciates the implications of their research and how it can be used practically to improve our business"(Peter Barker, Mitsubishi Caterpillar Forklift Europe) Read more client testimonials
Market Research in b2b and Business Markets requires a different approach
Because we understand business issues, from SMEs to Enterprise organisations, from global management consultancies to niche software resellers, we know how to apply market research tools to the needs of business markets.
Of course, business research covers a very broad terrain. Our experience spans micro businesses, SOHO, as well as 'prosumer' and 'consumer tech' markets.
Redshift regularly interviews a diverse range of respondent groups from IT Directors in FTSE 100 companies, to public sector managers, owners of small businesses, through to 'prosumers'.