Online Access Consumer Panels
Opinion polls are an excellent means of generating publicity, highlighting specific campaign messages, or reinforcing the company brand footprint. A key attraction of opinion polls is their versatility of scope and scale, from probing attitudes and perceptions to revealing consumer or business trends. The growth of online access panels has provided new opportunities to conduct cost effective opinion polls and consumer surveys. Redshift have established relationships with leading panel providers, and we work with the most appropriate panels for each poll.
While Opinion survey polls offer the prospect of relatively fast, cost effective market research which focuses on narrow subjects or issues, and tends to close down responses to a predictable set of results, broader market surveys which are explorative in scope and objectives, can be used more strategically to build and inform PR campaigns.