Consumer Technology and Business Markets
Consumer electronics has long been an engine of product innovation and market growth. So called consumer tech markets incorporate a range of technology products, from smart phones to PDAs and MP3 players.
Researching Prosumers
But consumer tech is as much about consumer attitudes and trends as products. The rise of the prosumer is another example of how consumer attitudes and internet communications have combined to create new challenges as well as opportunities for marketeers.
Market surveys of technology adoption and usage
The proliferation of ever more powerful mobile phones, PDAs, portable PCs and laptops, combined with access to higher broadband bandwidth and wirleless connectivity, is changing the way people use technology in the workplace as well as in the home. (e.g. flexible, home and remote working).
Redshift have undertaken numerous market studies in the consumer technology space including branding, technology usage, new product innovation, market and consumer trends.