Crowdology™ is Redshift's online panel. The panel has over 120 data points allowing us to deep profile consumers across demographics, income, household, product ownership, brand ownership and preferences. In addition we profile occupation, industry and professional experience data essential for conducting business to business surveys.
Crowdology is a member of an international panel network, which gives us access to 7 million respondents in 48 countries.
Crowdology has an active panel management strategy to ensure the highest standards of panel quality. Our processes include:
* Regular updates of panellist profiles
* Quarantine settings to avoid over surveying of panel members
* Ongoing recruitment to provide representative samples
* Sampling to low, medium and high responders
* Regsitration checks and geo tagging
* Trap surveys to identify poor quality responders
* Fair rewards and high standards of service to panel members
* Privacy policy consistent with Data Protection Act
* Surveys conducted in line with MRS and ESOMAR guidelines
Download current Panel book, which details the membership and quality management processes of Crowdology