The ability to understand customer needs is key to the success of any business or public sector organisation. Customer satisfaction market research has a central role in ensuring customer needs are properly understood. It is our ability to get behind the skin of customers and provide an independent view which is so critical to developing genuine customer insight.
Much of the value of customer research is derived from analysis of data sets rather than collecting new data - for example, key drivers analysis, or segmentation analysis. A key element of customer satisfaction research is understanding the extent to which customers are loyal to the brand, product or service. The Net Promoter technique is well known in the USA, and Redshift have developed a similar customer loyalty measurement technique called the Company Healthcheck Index.
Redshift customer research services includes annual satisfaction surveys and ongoing tracking studies, as well as internal employee surveys, and partner channel research.