Redshift use the full range of Qualitative and Quantitative Research Methodologies
Desk Research
Activity to collate and analyse secondary sources of market and industry information. The internet provides vast amounts of data. One of the key challenges is navigating the web to find the most reliable sources, while minimising the time to find them.
Qualitative Research
Qualitative research is often (although not exclusively) undertaken to explore market issues. Methods include face to face interviews, focus groups, and tele-depths. Online and internet methods can also be used.
Quantitative Research
Quantitative research is generally used to confirm or draw conclusions about the wider audience or population. Methods include postal surveys, online and internet surveys, and telephone surveys (conducted by Computer Aided Telephone Interviewing, or CATI). In recent years internet panels are increasingly being used to reach audiences in both consumer and business to business research.