Redshift offer third party research management and outsourcing services. We effectively perform the role of an internal market research department, coordinating the commissioning of external primary research.
The outsourcing service is designed to give organisations access to dedicated market research management. The benefits of outsourcing the market research function include:
reducing the hassle of commissioning complex pieces of research
tap into research expertise for non research specialist marketeers
generate opportunity cost savings of marketeers not having to manage the MR process
concentrate on core strenghts
access expert knowledge on up to date research techniques and practice
For smaller research functions that maybe part time, benefit from the economies of scale of an outsourced function
Increase or decrease resources when necessary
Temporary cover e.g. maternity leave
Access to a team of researchers rather than a single market research specialist