iHUTS, otherwise known as in home user tests or internet-assisted home usage tests, have significantly grown in popularity in recent years.
The concept is simple enough – get products or services into households and test consumer reactions. In reality, the task is far from easy. Successful iHUTS require a blend of research expertise and practical management, combined with the capability to recruit sometimes difficult to reach audiences, and engage with trialists over a period of days or weeks. Every iHUT programme is different, depending on the product, research and communications objectives.
Our services include:
- Screening and recruitment of trialists
- Design and implementation of online and offline interviewing
- Management of incentives
- Product delivery and despatch
- Communication management
- Building Help desk, microsite and community sites
- Reporting and Analysis
Redshift can design and implement a full iHUTs programme. Please contact us for further information.