Redshift goes global (well we’ve crossed the “Pond”)
After four years of continual growth Redshift Research has recruited someone to work in New York to help grow the US business and capitalise on the opportunities that have been identified and developed over the last two years.
Despite not having had a presence in North America until now revenues from the US have grown to a point where they now account for over 12% of Redshift’s total income and we have continued to grow despite the challenging economic climate.
National boundaries and languages are no longer the barriers that they used to be and with the development of its own online panel “Crowdology” www.crowdology.co.uk” Redshift now has access to global panels that enables it to reach over 7 million people worldwide.
Technology however doesn’t change everything and differences in language and culture still mean that local insight and understanding are critical. To this end we have appointed Lisa Bella to head up our New York Office, enhance our analytical ability and locally execute qualitative research.
She arrives with an excellent pedigree of classical research learnt through periods in Research International, Burke International and A&G Research. She then developed her wider business skills through the establishment of companies with an emphasis on Global research, so comes to us with a raft of valuable skills we can offer our clients.
The new appointment means that Redshift can help in an even wider range of areas in the USA and develops our offering in Multi Cultural Research.
For more details email lisa.bella@redshiftresearch, or firstname.lastname@example.org
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