Market Research Services for Information Technology Companies
At Redshift, we understand the issues and challenges involved in researching Information Technology, the unique research services required, and we know what techniques work and how to engage with hard to reach audiences and although IT’s technically one market, IT really isn’t.
The market for information technology is diverse
Information and Communications Technology (ICT) is a loose term which covers a vast array of industries and technologies. Semiconductors, Telco’s, Hardware, Enterprise Application Software, Outsourcing and the dynamics of the web – they’re all covered by this one simple acronym.
Information Technology in Business Markets and Consumers
Information Technology (IT) isn’t however a homogeneous market it’s driven by a myriad of interdependent drivers and individuals: from Pro-sumers through to CEO’s (they could of course be one and the same) and from the “need” for the latest games console through to the “requirement” to demonstrate a Return On Investment the range of issues is almost infinite.
Consumer electronics and `Consumer Tech' markets