Manufacturing

Manufacturing is now an increasingly global industry and the key to success lies with those businesses that are best equipped to compete in international markets against international competition.  And, to do that, manufacturers need to be fully up to speed in making use of the most sophisticated marketing tools available to them.

 

Understanding business-to-business markets is often key to the success of a manufacturing business – indeed, 71% depend on it.  The Redshift team have considerable experience of helping manufacturers understand their markets – whether it be in terms of developing appropriate new products, developing new services, understanding customer satisfaction, quantifying & segmenting market potential or brand building… 

 

Manufacturers serve a wide variety of business-to-business markets – including companies that are their customers but also, very often, complex networks of distributors, dealers and partners.

 

Understanding how all these relationships work and, more importantly, how to maximise their effectiveness is critical.  This becomes even more complicated where there are different types of key individuals in terms of job function in the same organisation that you might need to influence.

 

We understand this variety and can design effective programmes of research to make sure all the bases are covered.  For a flavour of the different job functions and organisations we have surveyed related to purchasing, specifying, evaluating and using our clients products and services [Click..experience of job functions/organisations].