Manufacturers serve a wide variety of business-to-business markets – including companies that are their customers but also, very often, complex networks of distributors, dealers and partners.
Understanding how all these relationships work and, more importantly, how to maximise their effectiveness is critical. This becomes even more complicated where there are different types of key individuals in terms of job function in the same organisation that you might need to influence.
We understand this variety and can design effective programmes of research to make sure all the bases are covered. For a flavour of the different job functions and organisations we have surveyed related to purchasing, specifying, evaluating and using our clients products and services [Click..experience of job functions/organisations].