Net Promoter Score
The effectiveness of the Net Promoter Score has come under scrutiny in research circles in recent months. In response, Redshift have developed a new approach to customer loyalty and business performance measurement - the Company Healthcheck Index.
The methodology provides a composite index of four distinct components, although each measure is a powerful indicator of customer equity in its own right.
The Company Healthcheck Index (CHI) is based on four measures:
- Advocacy - Net Endorser
- Satisfaction - Net Satisfaction
- Loyalty - Net Retention
- Brand Commitment - Net Brand Strength