Notforprofit

Defining the Not for Profit Sector

Definitions of the Not For Profit sector are varied. It can comprise local community groups to large multi branch organizations, incorporating registered charities, professional bodies, trade associations, voluntary organizations and foundations. Whereas the public sector, which is often closely aligned to NFP, is under national or government control, NFP establishments are run independently.

The Not for Profit and Public Sectors have unique requirements for Market Research

The Not For Profit sector has evolved over time and faces many challenges, some similar to private commerce, such as boosting revenue, increasing exports, or identifying best practice, others are particular to the sector such as membership consultations. As such, both the NFP and Public Sectors continues to make significant use of market research surveys to provide support, develop and enhance the value of their activities, whether it is to test or investigate new services, or evaluate the effectiveness of specific training programmes.

Market Research solutions for the Not for Profit and Charities Sector

The Redshift team have delivered a wide range of market research studies tailored to the needs of the not for profit sector, including membership studies, readership and product development research. 

• Programme evaluation
• Best Practice identification 
• Membership studies
• Readership and communications research
• Brand and awareness studies
• Staff surveys
• New service development
• Market reviews
• Local industry surveys
   

Redshift research are members of Association Resource.