Partner&Channel research

Many businesses depend heavily on networks of distributors, agents and dealers to reach their customers.  Ensuring this network is operating effectively can play a critical role in corporate success. 

For this reason insightful survey research in the distribution channel provides a valuable way of understanding, in detail, precisely how effective these channels truly are. 

And, of course, this can be especially important when the network is large, complex and/or spread out geographically across a wide range of different countries and timezones.

Here are a number of different issues that should be investigated in a well designed market research programme, including:

• How committed are the various dealers, distributors, agents etc to promoting your business/your products?
• Do they feel they have the right technical and marketing support?
• How well do they really understand their markets/customers?
• Do they really understand the strategic direction you’d want them to take?
• How well do they really understand the marketing and PR messages you want them to communicate with your customers?
• What changes could be made to improve the effectiveness of the network?