Articles and Guides

Do's and Dont's for developing engaging

infographics

Based on our experience, we share the top do's

and dont's. Read Article

PR practitioners view of Polls

Redshift conducted a survey among PR agencies to see what are the biggest challenges of conducting polls.

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Data Quality and Stats (Boring but important...really)

For many PR execs data quality isn’t a significant topic of debate until they have a problem...

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Recruiting Quant to Qual

One way of getting more value from a survey, and making the data more human, is to get verbatim quotes from people.

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Using Infographics in Press Releases

How do you make your press release stand out and easy to digest? Infographics is a fresh and interesting device. Read Article

Using Research to help with business pitches

Creativity is not always enough to win a pitch. Market insight could well give your pitch the edge. Read Article

Brand Engagement and Social Networking

How can we leverage social media and encourage consumers to become advocates? Product tests are one way to create brand ambassadors.

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How can audience segmentation be used for PR purposes?

Effective audience messaging: developing pesonas and segmentation. Read Article

Sample Size - does size always matter?

Is 1,000 interviews enough, or are 2,000 interviews necessary for a poll to be credible? Read Article 

Should Public Relations Agencies care about the Quality of Online Panels?

Putting Quality into Online Access Panels. Read Article

Influential social media; or is it?

It's all the rage at the moment, getting coverage for brands on social medis sites. But is the effort worth it? Read Article

Media Analysis Techniques for Public Relations Agencies                

Public Relations companies are no strangers to the idea of market research. But there is one other area where researchers can make a valuable contribution to the regular activity of public relations agencies, and their clients – media analysis and monitoring. Read Article

Most PR agencies claim to use market research as part of their service offering. For many agencies, however, research is only used narrowly, typically in opinion polls. But market research can do so much more to help PR companies define, steer, deliver and validate PR campaigns.  Read Article

Bogus PR Surveys

PR Companies companies often use surveys to secure media attention. But a poorly designed survey can attract adverse publicity among journalists. Read Article

PR Research, Media Analysis and Opinion Survey Market Research Services from Redshift Research