Quality in Market Research
Quality is always a subjective measure. Our commitment is manifest very clearly in our membership of the MRS Company Partner scheme, and our undertaking to use only fully trained interviewers.
As much as we value recognised quality standards, the wider concept of quality is far broader and deeper than this.
Quality should define everything in our work, our attitude and enthusiasm for market research, and above all, our unwavering focus on engaging with client needs and delivering total client satisfaction.