Latest Articles
Do's and Dont's for developing engaging infographics
Tips for creating distinctive infographics. Read Article
Data Quality and Stats (Boring but important...really!)
For many PR execs data quality isnt a significant topic of debate until they have a problem... Read Article
Responding to cuts in the Not for Profit Sector
How can research agencies and Not for Profit sector organisations work together to ensure continued use of insight? Read Article.
Using Infographics in Press Releases
Infographics are a fresh and interesting device which can be used to great effect in Press releases. Read Article.
Recruiting Quant to Qual
Finding survey "spokespeople", to get extra value from surveys. Read Article.
Using Research to help win Business Pitches
Research can demonstrate knowledge of a market, or the appropriateness of a solution to a potential partners.
Read Article.
Brand Engagement and Social Networking
How can we leverage social media and encourage consumers to become advocates? Product tests are one way to create brand ambassadors. Read Article
Sample size - does size always matter?
An increasing number of opinion polls are based on a sample of 2,000 rather than 1,000. Is this really necessary? Read Article
How can audience segmentation be used for PR purposes?
Effective audience messaging: developing pesonas and segmentation. Read Article
Should Public Relations companies care about the Quality of Online Panels
Putting Quality into Online Access Panels. Read Article
The Wisdom of the Crowd
Would you follow the crowd? Read Article
Will Apple repeat the success of the Iphone with the Ipad?
How many people will buy an Ipad in the UK? Read Article
How loveable is the e reader?
Is 2010 going to be the year people move from paper backs to e readers? Read Article
Companies are still failing to do their research before launching new products
Research should be the cornerstone of successful product launches, but too many companies are missing out. Read Article
Influential social media; or is it?
It's all the rage at the moment, getting coverage for brands on social medis sites. But is the effort worth it? Read Article
Bogus PR Surveys
PR Companies companies often use surveys to secure media attention. But a poorly designed survey can attract adverse publicity among journalists. Read Article
Media Analysis Techniques for Public Relations Agencies
Public Relations companies are no strangers to the idea of market research. But there is one other area where researchers can make a valuable contribution to the regular activity of public relations agencies, and their clients – media analysis and monitoring. Read Article
Using Market Research to Combat the Recession
Marketing and advertising budgets are under strain as the recession gathers pace, but market research, used properly, can be a highly effective tool to fight the challenges of the economic downturn. Read Article
Moving Beyond the Opinion Poll
Most PR agencies claim to use market research as part of their service offering. For many agencies, however, research is only used narrowly, typically in opinion polls. But market research can do so much more to help PR companies define, steer, deliver and validate PR campaigns. Read Article
Net Promoter Score Controversy
How effective is the so called Net Promoter Index in measuring customer retention? Read Article