researcharticles
Home
Redshift Research
What we do
B2B Focus
Knowledge Base
Research Techniques
Case Studies
Articles and guides
Surveys in the Press
International Research
Quality
Jobs at Redshift

Research articles and discussions

Guides, White Papers, articles and discussion papers on market research techniques, trends and issues. 

Market Research Articles and discussions

Latest Articles

 

Should Public Relations companies care about the Quality of Online Panels

Putting Quality into Online Access Panels. Read Article

 

The Wisdom of the Crowd

Would you follow the crowd? Read Article

 

Will Apple repeat the success of the Iphone with the Ipad?

How many people will buy an Ipad in the UK? Read Article

 

How loveable is the e reader?

Is 2010 going to be the year people move from paper backs to e readers? Read Article

 

Companies are still failing to do their research before launching new products

Research should be the cornerstone of successful product launches, but too many companies are missing out. Read Article

 

Influential social media; or is it?

It's all the rage at the moment, getting coverage for brands on social medis sites. But is the effort worth it? Read Article

 

 

Bogus PR Surveys

 

PR Companies companies often use surveys to secure media attention. But a poorly designed survey can attract adverse publicity among journalists. Read Article

Media Analysis Techniques for Public Relations Agencies 

Public Relations companies are no strangers to the idea of market research. But there is one other area where researchers can make a valuable contribution to the regular activity of public relations agencies, and their clients – media analysis and monitoring. Read Article

Using Market Research to Combat the Recession

Marketing and advertising budgets are under strain as the recession gathers pace, but market research, used properly, can be a highly effective tool to fight the challenges of the economic downturn. Read Article

Moving Beyond the Opinion Poll

Most PR agencies claim to use market research as part of their service offering. For many agencies, however, research is only used narrowly, typically in opinion polls. But market research can do so much more to help PR companies define, steer, deliver and validate PR campaigns.

Read Article

 

Net Promoter Score Controversy

How effective is the so called Net Promoter Index in measuring customer retention? Read Article

 

Redshift Research
Redshift Research
Commotion House
Morley Road
Tonbridge
Kent TN9 1RA
Home |Contact us | Sitemap
googlesitemapwizard.com Sitemap Generator

Brand Research

|

Customer Satisfaction Research

|

New Product Development Research

|

Business market research

|

Consumer surveys and opinion polls

|

Market Segmentation Research

|

Pricing Research

|

Advertising effectiveness research

|

Employee opinion and attitude research

|

Market research agency