Latest Articles
Should Public Relations companies care about the Quality of Online Panels
Putting Quality into Online Access Panels. Read Article
The Wisdom of the Crowd
Would you follow the crowd? Read Article
Will Apple repeat the success of the Iphone with the Ipad?
How many people will buy an Ipad in the UK? Read Article
How loveable is the e reader?
Is 2010 going to be the year people move from paper backs to e readers? Read Article
Companies are still failing to do their research before launching new products
Research should be the cornerstone of successful product launches, but too many companies are missing out. Read Article
Influential social media; or is it?
It's all the rage at the moment, getting coverage for brands on social medis sites. But is the effort worth it? Read Article
Bogus PR Surveys
PR Companies companies often use surveys to secure media attention. But a poorly designed survey can attract adverse publicity among journalists. Read Article
Media Analysis Techniques for Public Relations Agencies
Public Relations companies are no strangers to the idea of market research. But there is one other area where researchers can make a valuable contribution to the regular activity of public relations agencies, and their clients – media analysis and monitoring. Read Article
Using Market Research to Combat the Recession
Marketing and advertising budgets are under strain as the recession gathers pace, but market research, used properly, can be a highly effective tool to fight the challenges of the economic downturn. Read Article
Moving Beyond the Opinion Poll
Most PR agencies claim to use market research as part of their service offering. For many agencies, however, research is only used narrowly, typically in opinion polls. But market research can do so much more to help PR companies define, steer, deliver and validate PR campaigns.
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Net Promoter Score Controversy
How effective is the so called Net Promoter Index in measuring customer retention? Read Article